A fun student project. A branding exercise for a bicycle company needing a brand refresh with letterhead.
Student work – How to Sushi Handbook
cmiddlemas2019-11-04T18:21:46+00:00A fun student project. A handbook for a newcomer to the delicious world of Sushi. Book is bound with an authentic Japanese book-binding technique and uses a sushi rolling mat for the cover. All images hand illustrated by myself using watercolor on rice paper.
Email layouts – 1-800 Contacts
cmiddlemas2019-11-04T18:12:14+00:00A few email layouts for 1-800 Contacts. A yearly challenge was to remind contact wearers that their FSA funds would run out at the end of the year. It's always a great time to take advantage of those remaining funds to stock up on their contact lenses. Plus a few other examples of emails designed, [...]
3-D Displays
cmiddlemas2019-10-24T18:30:42+00:00Every year 1-800 Contacts does a tree for the Festival of Trees. This year I conceived, designed and then built this nearly life-size recreation of "THE GRINCH" stuffing a Christmas Tree up a Who-ville chimney. Tree design was a collaboration with events department and construction was assisted by facilities of the Chimney. I was principle [...]
Philanthropic Work
cmiddlemas2019-12-05T18:34:27+00:00Some things are more important than money. I often do work for charities or good causes without charging. This was a particularly fun event helping UAid with their annual ornament adoption program. Also included: poster design for the Skyline Arts and Humanities Council guest speaker series.
Dynamic Photography
cmiddlemas2019-10-24T17:50:51+00:00As a photoshop expert and studio photographer I have had to come up with some dynamic, eye-popping compositions. These were all photographed on a light table and then manipulated in photoshop to create some memorable equity used for years.
Wedding Invitation
cmiddlemas2019-10-24T17:38:08+00:00Another great example of trying something unique. My wedding invitation had a number of surprises. First no one could believe I was getting married. Second as you opened the invite a butterfly die cut into the fold "fluttered" out. Finally, and as you completely opened the card the card the photo popped up revealing the [...]
Special Event Packaging
cmiddlemas2019-10-24T17:22:54+00:001-800 Contacts we liked to throw a big party to the tune of $150,000 - $300,000. Balancing a large budget is often harder than balancing a small one. With set and stage pieces, vendors, food, and custom printed invites and packaging, every little detail was considered and designed to create an immersive and memorable experience [...]
Night of the Running Dead 5k – Product Design
cmiddlemas2019-10-24T16:44:39+00:00When hell is full the dead will run! In addition to being the race director of the Night of the Running Dead 5k I also was the art director and principle designer. Here are just a few of my favorite pieces we created for the race. The shirts changed design each. Human runners got a [...]
Elephant Campaign
cmiddlemas2019-10-23T03:37:48+00:00Should we put 6 foot tall inflatable elephants into all the branches in order to start a conversation about retirement!?! Absolutely we should. As a design challenge, this project needed to be eye catching, memorable and engaging. Each year the Wealth Management department asks to have a campaign that will both raise awareness and [...]
Annual Report
cmiddlemas2019-10-23T03:48:02+00:00An annual report is an important document for any business. It gives a comprehensive overview on a company's activity throughout the preceding year. It's intended to give shareholders and credit union members information about the financial institutions performance. It should be professional, informative and concise. It needs to comfort the reader whether the news be [...]
AAA Conference – 2016
cmiddlemas2019-10-24T18:34:29+00:00Assess, Advise and Assist. The triple A conference is a yearly development conference created by Mountain America's internal communications and training teams. Each year has a unique theme with a goal to reinforce the messages the employees would hear at the event. This year I had the honor to create a theme for the space [...]