Marketing Campaigns which included 360, multi-channel marketing strategy.
An evolving campaign with different hero images and headlines for print, social, digital and CRM. Focus on patient outcomes and pleasant clinical settings.
A 4-panel printed piece featuring the benefits of the Pneumonia panel. Featured in medical journals throughout the nation.
Three variations for the inside cover printed journal ad.
Here are a few elements from a marketing campaign promoting our meningitis testing panel.
Various Social Media Posts for bioMérieux
A rebranding of the PCT detection product 'Nephrocheck'. Took an overly complicated and clunky key visual aid and transformed it into something that quickly communicated the tests value proposition. This became the standard visual collateral for this brand throughout the United States.
Should we put 6 foot tall inflatable elephants into all the branches in order to start a conversation about retirement!?! Absolutely we should. As a design challenge, this project needed to be eye catching, memorable and engaging. Each year the Wealth Management department asks to have a campaign that will both raise awareness and [...]
Assess, Advise and Assist. The triple A conference is a yearly development conference created by Mountain America's internal communications and training teams. Each year has a unique theme with a goal to reinforce the messages the employees would hear at the event. This year I had the honor to create a theme for the space [...]
Winner of a 2017 CUNA Diamond award, this mailer was intended to be attractive to a younger demographic. The hope would be that it would be fun and something they wouldn't quickly throw away just because of it's unique nature. The pop-up function with the pullout offer was engaging and memorable, resulting in [...]
