When hell is full the dead will run! In addition to being the race director of the Night of the Running Dead 5k I also was the art director and principle designer. Here are just a few of my favorite pieces we created for the race. The shirts changed design each. Human runners got a [...]
Elephant Campaign
cmiddlemas2019-10-23T03:37:48+00:00Should we put 6 foot tall inflatable elephants into all the branches in order to start a conversation about retirement!?! Absolutely we should. As a design challenge, this project needed to be eye catching, memorable and engaging. Each year the Wealth Management department asks to have a campaign that will both raise awareness and [...]
AAA Conference – 2016
cmiddlemas2019-10-24T18:34:29+00:00Assess, Advise and Assist. The triple A conference is a yearly development conference created by Mountain America's internal communications and training teams. Each year has a unique theme with a goal to reinforce the messages the employees would hear at the event. This year I had the honor to create a theme for the space [...]
Fortune Cookie Mailer and Email Campaign
cmiddlemas2019-10-23T15:31:55+00:00Winner of a 2017 CUNA Diamond award, this mailer was intended to be attractive to a younger demographic. The hope would be that it would be fun and something they wouldn't quickly throw away just because of it's unique nature. The pop-up function with the pullout offer was engaging and memorable, resulting in [...]