A few email layouts for 1-800 Contacts. A yearly challenge was to remind contact wearers that their FSA funds would run out at the end of the year. It's always a great time to take advantage of those remaining funds to stock up on their contact lenses. Plus a few other examples of emails designed, [...]
Special Event Packaging
cmiddlemas2019-10-24T17:22:54+00:001-800 Contacts we liked to throw a big party to the tune of $150,000 - $300,000. Balancing a large budget is often harder than balancing a small one. With set and stage pieces, vendors, food, and custom printed invites and packaging, every little detail was considered and designed to create an immersive and memorable experience [...]
Night of the Running Dead 5k – Product Design
cmiddlemas2019-10-24T16:44:39+00:00When hell is full the dead will run! In addition to being the race director of the Night of the Running Dead 5k I also was the art director and principle designer. Here are just a few of my favorite pieces we created for the race. The shirts changed design each. Human runners got a [...]
Elephant Campaign
cmiddlemas2019-10-23T03:37:48+00:00Should we put 6 foot tall inflatable elephants into all the branches in order to start a conversation about retirement!?! Absolutely we should. As a design challenge, this project needed to be eye catching, memorable and engaging. Each year the Wealth Management department asks to have a campaign that will both raise awareness and [...]
Annual Report
cmiddlemas2019-10-23T03:48:02+00:00An annual report is an important document for any business. It gives a comprehensive overview on a company's activity throughout the preceding year. It's intended to give shareholders and credit union members information about the financial institutions performance. It should be professional, informative and concise. It needs to comfort the reader whether the news be [...]
AAA Conference – 2017
cmiddlemas2019-10-23T04:21:18+00:00Assess, Advise and Assist. The triple A conference is a yearly development conference created by Mountain America's internal communications and training teams. Each year has a unique theme with a goal to reinforce the messages the employees would hear at the event. This year they wanted to encourage attendees to "Direct their own story" and [...]
Taylor Hartman Enterprises
cmiddlemas2019-10-23T04:37:22+00:00Taylor Hartman invented the People Code. You've heard of it whether you know it or not. It's the RED, BLUE, YELLOW, and WHITE personality profiles. The company is going through a transition and I had the honor of creating a style guide for there website which was going to be produced by an outside agency. [...]
Fortune Cookie Mailer and Email Campaign
cmiddlemas2019-10-23T15:31:55+00:00Winner of a 2017 CUNA Diamond award, this mailer was intended to be attractive to a younger demographic. The hope would be that it would be fun and something they wouldn't quickly throw away just because of it's unique nature. The pop-up function with the pullout offer was engaging and memorable, resulting in [...]