A Very Potter Picnic – Summer Event

At 1-800 Contacts they liked to throw a big party to the tune of $150,000 – $300,000. Balancing a large budget is often harder than balancing a small one. With set and stage pieces, vendors, food, and custom printed invites and packaging, every little detail was considered and designed to create an immersive and memorable experience for the nearly 3000 attendees.

Another huge summer party for employee appreciation. With the Harry Potter movie coming out that summer, we entered the Wizarding World for this unforgettable party. SWAG bag, magic wands, and event map delivered to each associate by an ‘owl.’ We hand-made over 1500 wizard wands. As part of the promotion for the Very Potter Picnic, upper management (CEO, CFO, CMO, etc.) each dressed as a Harry Potter character. I photographed and photoshopped these images to make faux movie posters that hung all around the corporate office, call center, and warehouse.

I have physical samples of these and many more creative deliverables to present in person. This is only a small amount of the SWAG, stickers, signage and other elements designed and planned by me for this huge, unforgettable event.