Elephant Campaign

Should we put 6 foot tall inflatable elephants into all the branches in order to start a conversation about retirement!?! Absolutely we should.

As a design challenge, this project needed to be eye catching, memorable and engaging. Each year the Wealth Management department asks to have a campaign that will both raise awareness and initiate referrals to LPL financial. It also had to target a younger demographic. We knew that most younger people don’t like to discuss retirement options, so we decided to address ‘The Elephant in the Room’ to get people to start thinking about how they can plan for retirement at any age.