Project Description

Taylor Hartman invented the People Code. You’ve heard of it whether you know it or not. It’s the RED, BLUE, YELLOW, and WHITE personality profiles. The company is going through a transition and I had the honor of creating a style guide for there website which was going to be produced by an outside agency. In addition to the style guide, I have been acting as a consultant and art director to that agency and to the small business.  A rewarding challenge, the People Code has been copied, imitated and stolen from for years. Finding a completely new and unique brand was a challenge so that the original People Code would stand out as the sui generis in the self-help and business relations industry.