Taylor Hartman invented the People Code. You’ve heard of it whether you know it or not. It’s the RED, BLUE, YELLOW, and WHITE personality profiles. The company is going through a transition and I had the honor of creating a style guide for there website which was going to be produced by an outside agency. In addition to the style guide, I have been acting as a consultant and art director to that agency and to the small business. A rewarding challenge, the People Code has been copied, imitated and stolen from for years. Finding a completely new and unique brand was a challenge so that the original People Code would stand out as the sui generis in the self-help and business relations industry.